While digital marketing tools will only help you implement a proper strategy (they won’t do the job for you), the right technology stack can help you stay ahead of the competition.
Some existing tools like email marketing, web forms, analytics, and CRM are essential. However, other devices are more specialized, including keyword rank trackers or design tools.
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5 Best Digital Marketing Tools of 2022
1. HubSpot Marketing – Digital Marketing Tools
HubSpot has various tools to help you grow your business, regardless of stage. Getting started, there are several tools available for free. You can set up web forms, pop-up forms, and live chat software for lead capture. You can then send email marketing campaigns, export all your data to the free CRM and analyze site visitor behaviour. When you expand to the paid tiers, things get friendly with advanced marketing automation.
HubSpot is an all-in-one solution, from managing your content and social media to tracking emails and connecting with your leads, but it works well with other point solutions you can use (Typeform, HotJar, etc.). As a result, the tool allows you to:
Increase your traffic, convert leads and show the ROI of your inbound marketing campaigns.
Shorten deal cycles and increase closing rates with provided sales tools.
2. Ahrefs – Digital Marketing Tools
Ahrefs is a comprehensive SEO tool that will help you increase your website traffic. They have data for almost 150 million keywords in the US and even more for 150 other countries.
Ahrefs is great for competitor analysis and allows you to check who is linking to your competitors, their top pages, and more. In addition, you can see where your content ranks and identify critical weaknesses in your content areas using the Content Gap tool.
The Top Pages tool allows you to see which pages get the most traffic and the amount of traffic to competing sites. Ahrefs is one of my favourite SEO tools. I am constantly impressed with the features that I use daily.
3. SEO All In One – Digital Marketing Tools
All-in-One SEO (AIO SEO) is a top-rated plugin for WordPress websites with over 2 million installs. The tool includes several features designed to help you optimize your site and content for search engines.
This tool provides an actionable checklist that helps you focus on fixing errors and making standard adjustments to maximize click-through rates. Also, with AIO SEO, you can complete full site audits, optimize pages for WooCommerce and even improve your local SEO.
4. Versatile – Digital Marketing Tools
Omni send is an email and SMS marketing platform built to help sellers and eCommerce brands increase their sales. Omni send’s standout selling points are its powerful email and SMS automation features, allowing you to automate the bulk of your marketing effortlessly. Once you get your messages the way you want, the platform will send them at the right time so you can sell more while focusing on other things.
On top of that, Omni send’s easy-to-use email and form builders have been designed with eCommerce in mind and feature intuitive interfaces to help increase sign-ups and drive even more sales.
5. Experiment – Digital Marketing Tools
Evidence links to your CRM or website and uses social proof to increase conversions on your site. They implement social proof posts (e.g. “25 people are viewing this post right now”), reviews, and videos that target specific customers when they visit your site.
Popular Live Visitor Count and Hot Streak notification features improve customers’ perception of your brand and allow potential customers to see how others respond to your product. It’s also straightforward to set up: copy and paste the pixels into your site.
You can identify your visitors and examine their journey through your site, which can help you optimize your site design for higher conversions. In addition, it integrates with many other software systems and optimizes it for mobile devices.